(BP® S01)Identity systems

Logos, colours, type and the guidelines that hold them together, so your brand looks the same on every card, sign and screen.
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Brand Identity

Brand Identity
Brand Identity

(BP® 01)Overview

A brand is a system, not a logo.

6
Products & services
3
Step process
→

Designed, produced & delivered from Nairobi

(BP® 02)What we make

What we offer

  • 001.

    Logo Design

    Unique and memorable logos that capture your brand essence and make a strong first impression. We create versatile logo systems with primary, secondary, and icon variations that work across all platforms, from digital applications to print materials, ensuring consistent brand recognition.

  • 002.

    Brand Guidelines

    Comprehensive style guides that ensure consistent brand application across all touchpoints. Our brand guidelines include logo usage rules, color specifications, typography standards, spacing guidelines, and visual examples that empower your team to maintain brand integrity.

  • 003.

    Color Palettes

    Strategic color selection that reflects your brand personality and resonates with your audience. We develop primary and secondary color palettes with hex codes, RGB values, and usage guidelines. Each palette is tested for accessibility and psychological impact to ensure optimal brand communication.

  • 004.

    Typography

    Custom typography selection and pairing that enhances readability and brand recognition. We recommend font families that align with your brand personality, create typographic hierarchies, and establish consistent text styling guidelines for headings, body text, and captions across all applications.

  • 005.

    Visual Language

    Complete visual identity systems that create a cohesive and recognizable brand presence. This includes photography style guidelines, illustration standards, graphic element libraries, and design patterns that work together to form a distinctive visual language unique to your brand.

  • 006.

    Brand Strategy

    Strategic positioning and messaging that differentiates your brand in the market. We conduct market research, analyze competitors, define your brand voice, and develop positioning strategies that help your brand stand out and connect authentically with your target audience.

What you receive

A complete brand kit, ready to use.

  • 001.Logo variations (primary, secondary, icon, monochrome)
  • 002.Complete color palette with hex codes and usage guidelines
  • 003.Typography system with font recommendations and pairing rules
  • 004.Comprehensive brand guidelines document (PDF and digital)
  • 005.Brand application examples across various touchpoints
  • 006.Social media templates and profile guidelines
  • 007.Business card and stationery design templates
  • 008.Brand asset package in all required file formats

(BP® 03)Process

How it works

3 clear steps from first conversation to finished piece.

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  1. 001.

    Discovery

    We learn your business, values, goals and audience through workshops, research and analysis, so every design decision is grounded in who you really are.

  2. 002.

    Development

    Multiple creative directions are explored and refined with your feedback (logo, colour, typography and visual elements) until the identity is right.

  3. 003.

    Implementation

    Brand guidelines and production-ready assets, with templates and examples so your team can apply the identity confidently everywhere.

Ready to start your brand identity project?

Tell us what you need and when. We reply within 24 hours on business days.

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(BP® 04)More services

Logo Design, Brand Guidelines, Color Palettes, Typography, Visual Language, Brand Strategy